One in ten American adults has dabbled in online dating, according to Pew Research Center, and it’s poised to become a billion industry.
Yet women have not been as quick to embrace the dating apps; men are twice as active as women when it comes to online dating, according to 2013 research.
Online dating – or “nätdejting” in Swedish – is booming in a country with a reputation for both shyness and tech-savvy innovations.
We’ve listed ten of the most popular sites and apps and looked at what sets each of them apart - just in time to get you a date for Valentine's Day. Tinder This global mobile app became all the rage among 20-somethings in Sweden in 2014, as well as travellers looking for some holiday fun.
It’s also not Swedish (it has over 230 million members worldwide) but is very popular in Sweden – primarily because it’s free. It's also gained a bit of a reputation as a hook-up site, so if you're looking for something more serious it's perhaps best to read on.
This site is perfect for those of you who love to take magazine quizzes and questionnaires.
Once upon a time, online daters were mocked as lonely losers, or worse. Today, at least 40 million Americans are looking for love on the Web. Like sex, love and attraction, online dating is an object of fascination and confusion.
And as for whether they're better routes for finding love and companionship, that is an open question.
One of the biggest issues that she and her friends have with online dating isn’t so much the people they meet, but which site they meet them on.
In the book they discuss the pros and cons of the different options facing them. With thousands of new apps and sites being created faster than we can download them, it’s hard to know where to start.
A friend who uses it tells me: “It’s good if you’re picky…
but there aren’t a lot of people on it.” Cost: Free I can’t really make a list of the best dating sites without mentioning Tinder. Tinder once had a reputation for being a ‘shagging app’ - but that's changed.
As the head of Ok Cupid, I worked diligently to untangle many of the misconceptions about finding love on the Internet. That’s why the Daily Mail calls straight women over 45 the “plankton generation” — at the bottom of the romantic food chain.